Nurture “Growth”
The Business Life Cycle – The Growth Stage
While the Start-Up stage was a challenging and exciting time, the Growth stage presents a whole new set of obstacles and opportunities.
Although keeping an eye on cash flow is still critical, strong profits in the Growth stage provides you with breathing room to plan for the future of your growing business. Your biggest challenge will be dedicating the time necessary to keep up with an increase in customers, revenue, and the implementation of more efficient accounting and management systems. Delegating responsibilities is a must, so be sure to hire additional highly-qualified employees during this stage. Doing so will allow you to stay in control and make key decisions while your managers handle lower profile initiatives.
All aspects of your business will move quickly and many different issues will require your attention. However, financing your growth will become easier as banks, profits, and investors will become viable options.
All of your hard work pays off in the next two stages, as the big ideas and dreams you had in the beginning become a reality!